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From Startup to Scale-Up: Building a Winning Social Media Schedule

Why Startups Need a Social Media Schedule

For startups, every minute counts. A well-planned social media schedule can save time, boost engagement, and build a loyal audience. At Everyday Edits, our tailored content calendars and scheduling services help startups grow efficiently. Here’s how to create a winning schedule.

Step 1: Set Clear Goals

Are you aiming to drive brand awareness, generate leads, or build community? Define your objectives to guide your content strategy. For example, a B2B startup might focus on LinkedIn thought leadership, while a consumer brand might prioritize Instagram Stories.

Step 2: Plan Your Content Mix

A balanced schedule includes:

  • Promotional Posts: Highlight your products or services (20%).

  • Engagement Posts: Polls, questions, or behind-the-scenes content (30%).

  • Educational Content: Tips or industry insights (30%).

  • Entertaining Content: Fun videos or memes (20%).

Step 3: Time Posts for Maximum Impact

Use platform analytics to find when your audience is most active. For example, Instagram engagement peaks midweek at lunchtime, while LinkedIn performs best early mornings.

Step 4: Automate with Tools

Tools like Buffer or Hootsuite streamline scheduling, but our client portal at Everyday Edits takes it further, offering real-time tracking and seamless communication.

Everyday Edits’ Expertise

We recently helped a tech startup scale their Instagram presence with our Momentum plan, scheduling 20 posts a month and optimizing for peak engagement times. The result? A 40% follower increase in three months.

Scale Smarter with Everyday Edits

Let us handle your social media scheduling so you can focus on growing your startup. Explore our plans at Everyday Edits and book a consultation toda

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